Come out of Zarb ready to step into the fields of marketing, international business, or legal studies.
About the Department
Gain a deep understanding of consumer behavior and skills to market products and services across industries or launch a career in international business.
Be ready to take your next step through our industry-focused courses led by accomplished faculty, internships at leading companies, and active student organizations. Learn from our Advisory Board of executives who are at the ready to provide insights and mentorship.
Inside the classroom, you will learn about marketing, international business, and the legal and ethical environment of domestic and international business through our courses including Business-to-Business Marketing; Digital Marketing; Export/Import Marketing; Global Business Policies, Planning and Strategies; Global Fashion Marketing; Integrated Marketing Campaigns; International Marketing; Introduction to International Business; Marketing Planning and Strategy; Nonprofit Marketing; Social Media Marketing; Sports Marketing; and more.
Marketing and International Business
Career Paths
Tap into skills gained at Zarb by following a marketing or international business career path in these and other sectors:
- Advertising
- Digital marketing
- Fashion marketing
- Imports/exports
- Integrated marketing
- International business
- Market research
- Sales
Behavioral Research in Business Laboratory
In our state-of-the-art facility, we conduct multidisciplinary research into human behaviors and their effects on business.
Degree Programs
Our undergraduate, graduate, dual-degree, and certificate programs span marketing and international business.
Business Administration (BBA) Undergraduate Majors and Dual-Degrees
Major in International Business or Marketing. You can also complete your undergraduate and graduate degrees in as little as five years with our BBA/MS in Marketing, Marketing/Marketing Research, or our BBA/MBA program.
Undergraduate Minors
We offer minors in Fashion Marketing; International Business; Marketing; Promotion; Social Media Marketing and Legal Studies in Business.
Graduate Programs
Learn about our Master of Science in Marketing; our MBA degrees in International Business and Marketing; and our certificate programs.
Get involved and lead
Minor in Social Media Marketing
Learn skills to launch a career in social media marketing.
Internship Resources
Study Marketing and International Business
Apply to study marketing, international business, or legal studies at the Frank G. Zarb School of Business.
