Create viral campaigns. Build buzz for your client's new product. Shape your organization's reputation, and be the go-to contact to handle a public crisis by working with traditional and social media. Welcome to your future career after earning a degree in Public Relations and Strategic Communications at Hofstra University.
Curriculum
In Hofstra’s accredited Public Relations and Strategic Communications undergraduate program, you will use your creative energy to develop skills in digital and social media, integrated marketing, crisis communication, visual design, online video content, copywriting, and media relations — while just miles from New York City.
What you'll do:
- Practice creating strategic media relations campaigns and developing social media strategies.
- Write press releases, brochures, and newsletters.
- Learn best practices and skills in online audio and video content, blogs, websites, and digital analytics.
- Create a pro bono public relations campaign for a nonprofit as your capstone project.
You'll take courses in:
- Media Relations
- International and Intercultural Public Relations
- Integrated Branding
- Digital Tools for Public Relations
- PR Campaigns
- Writing for Public Relations and Media
PR and Strategic Communication majors also complete a minor in the liberal arts and sciences.
Concentrations & Minors
You may pursue a concentration in Entertainment Public Relations, which provides knowledge that surveys celebrity culture and entertainment-focused media, or a concentration in Sports Promotion, focusing on coursework in sports reporting, promotion, sports media, branding, and culture.
PR and Strategic Communication majors also complete a minor in the liberal arts and sciences.
Learn From Experts
Public Relations and Strategic Communications students at Hofstra University engage in lively, challenging discussions with professors who bring years of professional experience at the highest levels of government, business, nonprofit, and other industries.
Learn from professors who share their expertise on how to create effective communication plans, foster strong relationships with clients, the media, and investors, and swiftly address and recover from a crisis.
The Student Experience
Explore potential career paths with a degree in Public Relations and Strategic Communications at Hofstra. Develop valuable workplace skills, and build a network of professional contacts through internships in nearby New York City, study abroad opportunities, campus media outlets, and student organizations.
Students have recently interned at:
- Weber Shandwick PR
- Atlantic Records
- Billboard magazine
- FOX News
- Viacom
- Warner Media
- Edelman PR
- Madison Square Garden
Gain hands-on experience:
More than a dozen campus media organizations include the Hofstra chapters of the Public Relations Student Society of America and The Swing Agency, a student-led integrated communication agency.
Go Global:
Journey beyond the classroom through the Herbert School's study away programs:
The Outlook
The need for Public Relations and Strategic Communications specialists is growing and professionals can find jobs in media/entertainment outlets, nonprofit organizations, corporations, or government. The skills you learn in Hofstra’s undergraduate program will help prepare you for an exciting career in this fast-paced, rewarding field. According to recent alumni surveys and labor market data:
93%
Alums who have a job, are in grad school, or both
19%
Projected job growth by 2026
$59K
Average annual salary of those with a PR degree in the NYC region
Alumni Success
Recent Hofstra Public Relations and Strategic Communications graduates work in many different industries and for leading companies and organizations including the Council on Foreign Relations, ESPN, Fox News, iHeartMedia, NBC Universal, and The New York Times.
Public Relations and Strategic Communications graduates are also pursuing advanced study at prestigious universities including Columbia University, Boston University, Boston College, New York University, and Syracuse University.
Among the Nation's Best
Hofstra's Department of Journalism, Media Studies, and Public Relations is fully accredited by the prestigious Accrediting Council on Education in Journalism and Mass Communication, distinguishing it as one of the finest in the country.
Questions about our program?
Contact Us
Jeffrey Morosoff
Associate Professor and Chair
Department of Journalism, Media Studies, and Public Relations
jeffrey.morosoff@hofstra.edu
Phone: 516-463-5248