Get to Know Marketing and Communications

Get an update on the future of Marketing and Communications and hear what’s in store for the highly awaited brand refresh at Hofstra University. This session offers an exclusive analysis of recent market research conducted by the division and sets the stage for a diverse range of presentations given throughout the day, giving you different perspectives and ideas to take back to your everyday duties.
Presented by Terry Coniglio, Vice President, Marketing and Communications

Working with Marketing and Communications is easy and streamlined. Learn how to request projects, track progress, get approvals, and communicate with the team.
Presented by Armani Harper, Project Manager

Learn how the Hofstra website is managed, updated, and maintained; the various tools available for use; and why it’s important to audit your content.
Presented by Francis Rizzo III, AVP, Creative Services

Click to view details

Find out how we spread the word about Hofstra to the world at large, via the media, public relations efforts, and more.
Presented by Deborah Jerome, AVP, Communications; Ginny Greenberg, Senior Director, Public Relations; Lindsey Angioletti, Director, Public Relations; and Andrew Sheldon, Managing Editor, Hofstra Magazine

Learn about how we use social media at Hofstra, and the policies that will assist you in your efforts.
Presented by Brittany McGowan, Social Media Manager

Want to reach students, faculty, employees, and alumni? Find out the best tools, including Hofstra’s newest marketing platform, Emma.
Presented by Andy Kissoon, Internal Communications Specialist

Click to view details

Discover how to work with MarCom’s photo and video resources, including how to make a request, how to get the best results, accessing our archives, and how we determine coverage.
Presented by Matteo Bracco, University Photographer, and Rick de Masi, Multimedia Production Manager

As attention spans narrow, good, efficient writing is more important than ever. Knowing the right thing to say and the best way to say it will help you succeed.
Presented by Linda Merklin, Director, Editorial Services, and Malik Gay, Copywriter

Hear how we use paid advertising to effectively promote programs, initiatives, and events, both online and in physical spaces, as well as a discussion about journal ads and event sponsorships.
Presented by Ashley Brennan, Director, Advertising

Click to view details

Putting a Hofstra logo on something? Let’s do it right. We’ll cover publications, collateral, swag, and more, including proper image usage, design, and licensing guidelines. 
Presented by Francis Rizzo III, AVP, Creative Services; Kelvin Fonville, Creative Director; and Jessica Ramos, Business Manager