Faculty Profile

Degrees

MBA, St Johns Univ Jamaica; BSC, Lemoyne Coll

Bio

Professor (Mr.) Lee Bogner is a leading AI, GenAI / LLM, ECommerce, Analytics, Information Systems and Global Digital Ecosystems and Business Model professional, innovations strategist, chief enterprise architect, futurist, strategic alliances & corporate development VP, entrepreneur, computer scientist, author, inventor, keynote conference speaker and educator with over 25 years senior-level corporate and university experience guiding enterprise C-Suite and startup senior executives, teams and business partners, in information strategy, artificial intelligence (AI), eCommerce, information systems, software, technology, operations management, and leadership excellence. Prof. Bogner has been teaching, lecturing and keynote speaking on, ECommerce, Information Systems, AI (Artificial Intelligence, Enterprise Architecure and Global Digital Business Models and Innovation Ecosystems Strategy at the university level since 2010 - including at Hofstra since 2013 - as well as in industry for over 30 years. Currently, Mr. Bogner is Mars Inc. Global Chief AI GenAI + Ecommerce Enterprise Architect.

POST GRAD CERTIFICATIONS (12, 2022-present) include:

• MIT Post-grad certifications (2) in Applied Generative Artificial Intelligence 2023, and Corporate Innovation Ecosystems 2022
• UPenn Wharton Post-grad certifications (3) in AI Strategy, Governance, Applied AI in HR (People Management), Finance, Marketing 2024
• Vanderbilt University Post-grad certifications (6) in Advanced AI in GenAI, Agentic AI, Advance Prompt Engineering, In-Context Learning, RAG and LLM Model Fine Tuning 2024-2025
• UMichigan Post-grad certifications (1) in Data Science Ethics 2023

Mr. Bogner's industry background spans strategic business, information systems and innovation leadership; occupying numerous manager, director, VP and C-level (CIO, CTO, Chief Enterprise Architect) roles.

Mr. Bogner's strategic business leadership includes enterprise, entrepreneurial, information systems and innovation management strategies; global and digital business models; emerging economies and ecosystems; corporate development; venture funding and strategic alliances.

Mr. Bogner's background includes software architecture leadership (enterprise, solution and business); applied software engineering, information technology, and computer science; building Generative AI applications, global Ecommerce systems, multi-tier architectures, enterprise integration (middleware, ETL), reservation systems; high-volume transaction processing systems; enterprise applications, web applications, and web services.

As a senior strategic business architect, Lee is responsible for business transformation and overseeing critical deliverables, including business capability models, business capabilities, and value streams.,

CURRENT RESEARCH INTERESTS include:

• Generative AI, GPT, LLM, Agentic AI, Advanced Prompt Engineering, In-Context Learning, RAG, LLM Model Fine Tuning
• AI, Advanced AI Business & IT Strategy
• Strategic Enterprise Architecture, Business Architecture, Data Architecture, Application Architecture, Integration Architecture
• IT + AI Policy. Ethical AI. Responsible AI
• Digital Commerce Business Model Economies in Emerging, Developing and Established Market and Innovation Ecosystems;
• Hybrid B2B, D2C, B2D2C, OMP (online marketplace) and Social eCommerce Business Models;
• Global Enterprise, Emerging and Developing Market Digital Innovation Ecosystems and Hybrid Business Models
• Innovation, Communications and Leadership Excellence.

COURSES TAUGHT

• GRAD - EMBA STRATEGY MODULE - IT401A Information Systems for Managers [Managing the Digital Enterprise] - Executive MBA - Digital Business and Information Systems Strategy | Annual CEO Fireside Chat: Host, Executive Producer
• GRAD - OLMBA - IT203 Information Systems for Managers [Managing the Digital Enterprise] - Online MBA - Digital Business and Information Systems Strategy | Industry Guest Speaker Sessions: Cyber Security Executives; Cloud Computing Executives; CIOs
• GRAD - DLMBA - IT203 Information Systems for Managers [Managing the Digital Enterprise] - Distance Learning MBA - Digital Business and Information Systems Strategy | Industry Guest Speaker Sessions: Cyber Security Executives; Cloud Computing Executives; CIOs
• UG - IT076 Introduction to eCommerce - online distance learnning (since 2013)

Mr. Bogner earned his Master of Business Administration [MBA] degree in Information Systems and Quantitative Analysis (Data Science) - dual majors from the Peter J. Tobin College of Business at St. John's University, and a Bachelor of Science degree in General Business from Le Moyne College, Syracuse, NY. Prof. Bogner has also studied at Hofstra Zarb, The Juilliard School, MIT Sloan School of Management, and The New School.

Mr. Bogner joined Hofstra University, Frank G. Zarb School of Business, IS & BAN Department in the fall of 2012, and began developing online, distance learning curriculum in strategic information systems and ECommerce. Since 2010, he has been a visiting professor, guest teaching and guest lecturing on ECommerce Strategy, Marketing and Operations, Digital and Social Media, Analytics, Internet and Information Systems at a number of colleges including: St. John's University [at both Tobin College of Business and College of Professional Studies], CUNY Baruch College [NY City and Singapore], and SUNY at Old Westbury.

Mr. Bogner is a global eCommerce innovator since 1996. Current roles include as the Global eCommerce Enterprise Digital Architect + Emerging Market Ecosystems Strategist + Food Business Chief Enterprise Architect - for world's largest pet, confectionary and food CPG.
He is a think-tank futurist; startup, enterprise, community and academic board advisor, inventor, author, writer, and renowned keynote speaker. Former tenures with J&J Johnson & Johnson Consumer Products, Accenture eCommerce, IBM - six startups - and as CIO (Chief Information Officer), CTO (Chief Technology Officer), Vice President of Corporate Development, Product Management, Analytics and Innovations Strategy.
Mr. Bogner helped kick-start the Internet ECommerce Revolution in 1996 as early-employee, #12, at NYC Silicon Alley-based startup InterWorld ECommerce as VP/director of Product Management, - where he directed eCommerce Analytics and Site-Search Products, and VP Corporate Development and Strategic Alliances - managing / leading significant venture funding and initiating over fifty strategic technology partnerships. Mr. Bogner led InterWorld's Series E Venture Capital funding round with Cisco Systems Venture Group - leading to IPO.

Currently, Mr. Bogner is Global Chief AI GenAI Enterprise Architect, Enterprise Capabilities and DevOps Leadership - and formerly, Global Head of eCommerce Enterprise Architecture and Digital Ventures Innovations Strategies at MARS Inc. the world's largest, private, family-owned, global CPG - candy, food, pet food, pet care services - with over $40B in global revenue. He specializes in and leads Digital eCommerce - including Direct and Indirect eCommerce spanning multiple business model strategies including: B2C, D2C, B2D2C, FDI-D2C, B2B, B2B2C, B2D2R2C, online marketplaces; digital ventures innovations; new digital and commerce economies in established and emerging market ecosystems. Mr. Bogner's leadership spans across all MARS, Inc. global markets, regions and business units - Petcare, Pet Nutrition, Mars Veterinary Health, Mars Wrigley Confectionery, Mars Food, Mars Edge Life Sciences and more.

Since 2021, Mr. Bogner has led MARS AI Enterprise Architecture starting with inaugural 1st Gen AI chat bots, voice bots and recommendation engine strategies. Most recently he leads the GenAI/LLM Architecture and Strategy efforts in this burgeoning field of current and evolving future opportunity.

In 2022 Mr. Bogner took on the added interim responsibilities as Global Head of Enterprise Architecture Strategy, Innovation and Leadership for MARS Food Brands and Emerging Markets Multi-Sales - all MARS brands - Businesss Segments - representing over $5B in annual revenue.

Mr. Bogner's global experience includes, but is not limited to, eCommerce and digital strategies and business models ideated proof-of-concept, test and learns, and resulting scale-ups - launched, operating and optimized in:

• North America, United States of America, Canada, Mexico
• the European Union, and Non-EU European Economic Countries, EMEA, MENA
• India, Southeast Asia (Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam)
• Latin America (Brazil, Argentina)
• Asia: Japan, China, Russia.

Here Mr. Bogner leads global and regional strategic innovation planning - definition, documentation, education (strategy design-thinking summits, hackathons, workshops), and leadership presentation of over 25 eCommerce, digital sales, digital content, mobile commerce, social commerce and AI-based digital business models strategies.

Prof. Bogner is a global-leading expert in global digital regulations - including, but not limited to, FDI-restricted D2C (direct-to-consumer) eCommerce "in-country FDI-protectionism" for regional and local business foreign-direct investment, geo-politics and regulations. Mr. Bogner's expertise also includes cross-border eCommerce regulation; data privacy (CCPA, ADA, GDPR, HIPPA); online content management; payment card processing; digital and mobile content regulation.

Mr. Bogner has in-depth experience, and is a long-time global expert in foundational eCommerce including eCommerce and eRetail Digital-Shelf product information optimization, Product Content and Digrtal Assets content syndication, data, system-of-record and source-of-truth strategies - enabling Ecommerce data feed creation and distribution to Mars global retail customers (Walmart, Amazon, Costco, Kroger, Carrefour, Tesco and others) sell Mars and Johnson and Johnson (and 3M. Fiat/Chrysler, P&G, and Unilever) consumer products through the ECommerce digital shelf. In May 2017, Mr. Bogner presented at SAPPHIRE, the SAP Worldwide User Conference, held in Orlando, FL, TOPIC Directions in Digital Product Content and Digital Asset Management for ECommerce Sales Channels

From 2014 to 2016, Mr. Bogner was Director, ECommerce Business Architecture at Accenture's Acquity Ecommerce Group (a unit of Accenture Interactive) and ECommerce Technology Solutions Architect at Accenture - the world's largest multinational management consulting, technology services, and outsourcing companyHere, Mr, Bogner's strategic client engagements included: 3M. Fiat/Chrysler, P&G, Unilever - as well as Dell, Rockwell Automation, Signet Jewelers, and Valvoline Oil. During his tenure, Mr. Bogner authored the innovative position paper (ebook) "E-Commerce Product Catalog Push Syndication - State of the Industry - CPG (Consumer Packaged Goods) Sector."

From 2013-14 Mr. Bogner was the lead Global ECommerce Enterprise Architect at Johnson and Johnson Consumer Products, where he led ECommerce and digital technology transformation and business process improvement on the Global Digital Product Catalog distributing content optimizing Internet and Omni-channel ECommerce Retailers -- including Walmart, Amazon, Target, CVS, Costco, Bed Bath & Beyond, Walgreens, Rite Aid, Kroger.

His industry experience is vast - where he has been a pioneering leader in ECommerce since 1996 and he has held several senior level positions with a variety of global enterprise, and entrepreneurial, retail, manufacturing and startup technology companies.

Mr. Bogner's work, spanning over 25 years, with Global ECommerce, and Internet (over 20 years), Enterprise IT and Analytics includes:

• Senior ECommerce Solutions Architect (Digital Product Catalog (PIM) and DAM) and PLM / Business Process Architect at Johnson and Johnson Consumer Products;
• Head of ECommerce and Corporate IT (CIO / Director of Internet Operations) at buybuyBABY.com, division of Bed, Bath & Beyond, [the multi-national, home furnishings-retailer];
• VP/Director of ECommerce Product Management, Technology Partnerships and Corporate Development at InterWorld ECommerce global Silicon Alley startup [IPO] - where his contributions included developing ground-breaking ECommerce Intelligence (analytics) and Site-Search product lines - AND raising $10M in Series E funding from Cisco Systems Internet Venture Fund;
• VP Strategy and BD at PBK Social Analytics - social media analytics dashboard software and solution services to digital brands and agencies;
• CIO [Chief Information Officer] at Real Savvy Media [now Disney Interactive's babble.com], and
• CIO at MKD digital agency(a NY-based digital, social, mobile marketing agency);
• Senior Researcher for the prestigious think-tank The Research Board (CIO strategy management consulting serving Global 200 CIOs); as well as
• Software Development Director (cross platform file transfer middleware) at CA (Computer Associates | Spectrum Legent XCOM LOB)
• Assembler Language Systems Programmer at IBM. While attending graduate school, Mr. Bogner began his career as a software developer learning and working on the world's largest mainframe transaction networks at IBM Corporation for the airlines and hotel reservations industry / transportation and hospitality sectors.

Mr. Bogner is recognized for his work in the fields of ECommerce Strategy, Operations and Digital Product Content Management, Digital Transformation, Enterprise Information Systems and Data Management, Digital Marketing and Social Media, and Business Analytics. He possesses a unique and diverse set of expertise blending software and systems development, marketing and analytics management and has a successful track record of leading organizations through complex issues; developing and executing strategies; advising and training corporate executives, staff, business partners and universities on pragmatic use of innovative process, technology, collaboration and communications.

Mr. Bogner, and his global Mars Digital Ventures Innovation team INVENTION

• INVENTION: 2020 PATENT (PENDING): System, Method, and Apparatus for Collecting Confectionery Products
• at Mars, Inc. for Covid-ready Halloween TREAT TOWN(TM) Immersive Experience, Metaverse 1.0, Gaming App and New Business Model for Digital Economy
• Patent date filed Oct 16, 2020.
• Patent issuer and number: us 63/092,825
• Patent description: Treat-Town Virtual Gaming and Payments App.
• Trademark Filing: Treat Town (tm) https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4808:envgw7.2.2

Mr. Bogner has given numerous global corporate and university conference speeches, keynotes, presentations, lectures, training sessions, webcasts and webinars (over 150 since 2011) on strategic thinking, Ecommerce strategy, management and operations, and a variety of applied leading edge technologies impact on business optimization, data insight, consumer behavior and customer experience. More recently, he is researching, advising on and advancing the use of B2C omni-channel ECommerce, content, customer experience and collaboration; product data management across the supply and demand chains, master data management; social networking and mobile technologies; digital and data analytics and digital business to help organizations, and professionals, align to take advantage of the opportunities and avoid the threats of these powerful competitive shifts.

Professionally, he studied advanced technology at master training programs by top firms including IBM, SAP ERP and B2B and B2C ECommerce (Hybris and Ariba), CA [Computer Associates XCOM and UniCenter], Cisco Systems, Hewlett-Packard, Salesforce.com (CRM) and Radian6 (data analytics), Sun [Oracle], MicroStrategy (business intelligence) and others.

Mr. Bogner has developed multiple corporate education curriculums and taught training workshops [live and online] at diverse, multi-national organizations instructing students on emerging technologies [analytics, digital content operations management; application and data integration; digital architecture], SDLC [software development life cycle] management, and global product and program delivery management. He has worked as an IT management consultant and board advisor to various global and NY City based technology startups in ECommerce, Social and Digital Media, Mobile Education and Marketing Apps and Data Analytics.

Mr. Bogner's clients and business partners include many Global and Fortune 500 firms including: Avis, Best Buy, Disney, Google, Hewlett-Packard, Marks & Spencer, Nike, Pfizer, Starbucks, ToysRUs, United Airlines, UPS, BrooksBrothers, American Eagle Outfitters, Guess, Heinz, Nestles, Warnaco, JosABanks, Burlington Coat Factory, J&R Music, ESPNStore, Footlocker, NFLShop, LIDS, Mattel, NetGrocer, MSC Supply, Insight Direct, TechData, microwarehouse, OkiData, IKON Office, Lexmark, Comdisco, Takkt

He is a member of the Hofstra University, Zarb School, IS/BA Dept. IT/CIO Executive Board of Visitors [EBoV]; founder of the St. John's University Tobin College Social Media Ambassadors Program; past board member of the Social Media Club of Long Island; a long time board member of Little League International [at local and state district levels], a member of the Sons of the American Legion, and is very active - and sought after speaker - in a number of LinkedIn, Twitter and Internet Professional Discussion and Networking Groups.

Teaching and Research Interests
Mr. Bogner's teaching and research interests include: the applied use of Information Systems [IS] for ECommerce, Online Advertising, Digital Media Marketing, Communications and Public Relations; IT & IS Strategy and Management [Business, Systems and Technology], Digital Data, Meta-Data and Internet Optimization; Big Data and Analytics, and Social and Mobile Business and Technology.

Mr. Bogner's recent research contributions include: big data applied research projects at Hofstra University's Presidential Debate Data Analytics Project [2012] and UMASS Amherst QDAP Research Labs Political News Media and Social Conversation Data Mining Projects [2011] where he used massive social network data streams, APIs, text analytics, crowd-sourced human expert coding, and visual dashboards displays to derive insights on social network behavior.

Mr. Bogner's academic (master's) research titled "Improved Software Development through Project Management" is published in the Journal of the DPMA [Data Processing Management Association, now part of AITP (Association of Information Technology Professionals)]. While a Senior Researcher at The Research Board IT/CIO think-tank, he contributed numerous sections to over 18 in-depth, emerging information technology and management operations research papers published privately to the client-base of Fortune 50 Chief Information Officers - including Alcoa, American Airlines, APL [American Presidents Lines (shipping)], Avon, Bank of America, Boeing, Chrysler, Cigna, Corning, Deere, DuPont, Dow Chemical, FedEx, General Foods, Inland Steel, JCPenney, Kimberly-Clark, Kraft, Mellon Bank, Mobile, Northern Trust, Norfolk Southern Railways, Pepsi, and Travelers Insurance.

Social Networks
Professor Bogner can be reached @LeeBogner on most social networks including Twitter, LinkedIn, Google+, Slideshare, Facebook, About.me and others.

Some of Professor Bogner's favorite maxims on the Importance of Modern Information Technology:

"People, then Objectives, then Strategy, and then [last] Technology" [sic] - POST Method to priority setting in Digital and Social Media Age [Josh Bernoff and Charlene Li, Forrester Research]. Help students and faculty achieve their learning and teaching objectives, by developing information technology strategies, it is these strategies paired with people's objectives that will determine the appropriate technology choices to apply.

"If the news [content, media, information] is so important it will find me" - NY college student, quoted in NY Times circa 2008 - on the extreme decline of reading print newspapers, and the importance of getting your message to your audience using their preferred information channels - does this POV limiting today's intellectual curiosity at the expense of targeted publishing?

"In today's world, every one [person, corporation, institution] is a publisher" - various authors, reflection on the impact of disruptive, social, digital, mobile information technology. Broadens the meaning "publish or perish" beyond academia and traditional publishing.

SELECT PRESENTATIONS and RESEARCH PROJECTS
2020-2021 For: Mars, Inc. Global Enterprise Architecture and Digital Technologies Teams- PROJECT HIGHLIGHTS
· Lead Enterprise and Social Commerce Architect - Mars Social Commerce Reference rchitecture and Capability Model
· Lead Enterprise Architect and Strategist, Presenting Designer - India Mobile Puppy App, Design of FDI-compliant, 3P Multi-Online Marketplace eCommerce and Digital Promotions Business Model and Technology Architecture (Digital Ventures Program)
· Lead Enterprise Architect and Strategist, Presenting Designer - Indonesia B2D2C - Design of FDI-compliant, eCommerce Business Model and Technology Architecture (Digital Ventures Program)
· Lead Enterprise Architect - Mars Digital and Online Loyal Programs Reference Architecture and Capability Model
· Lead Enterprise Architect and Strategist, Presenting Designer - Japan B2D2C - Design of FDI-compliant, eCommerce Business Model and Technology Architecture (Digital Ventures Program)
· Lead Enterprise Architect and Strategist, Presenting Designer - India B2D2C - Design of FDI-compliant, eCommerce Business Model and Technology Architecture (Digital Ventures Program)
· Lead Enterprise Architect - Mars patent-pending, game-changing Treat-Town App, the world?s first, largest, COVID-safe online virtual trick-or-treating gaming consumer experience, Mars Wrigley Confectionary
· Lead Architect/Presenting Designer - "Architectural Design of Pet Shop Category Specialty Online Multi-store Marketplace - supporting B2B2C business models"| Mars LATAM
· Lead Architect/Presenting Designer - "Architectural Design of D2C eCommerce Candy Gift Sales Channel" - to honor Covid19 Heroes | Mars Wrigley Confectionary Business
· Lead Architect/Presenting Designer - "Architectural Design of Contactless Mobile SMS WHATSAPP Product Ordering Tool B2B eCommerce Business for large ecosystem network of Product Distributors and Brick-and-Mortar Retailers" - deployed for use during Covid19 | Mars PetCare India"
· Architectural Design of Pet Shop Category Specialty Online Multi-store Marketplace - supporting B2B2C business models"| Mars LATAM"
· Architectural Design of D2C eCommerce Candy Gift Sales Channel" - to honor Covid19 Heros | Mars Wrigley Confectionary Business"
· Architectural Design of Contactless Mobile SMS Product Ordering Tool B2B eCommerce Business for large ecosystem network of Product Distributors and Brick-and-Mortar Retailers" - required for use during Covid19 | Mars PetCare India"
· Architectural Design of Global eCommerce Order Management" | Mars Wrigley Confectionary"
· Architectural Design of Global eCommerce Order Management" | Mars PetCare"Architectural Design of Scalable eCommerce ERP New Digital Business Ventures" | Mars Global PetCare"
· Architectural Design of eCommerce Marketplace Gateway - supporting multiple leading global & regional B2MP2C Sales Channels" | Mars Euro PetCare"Visualizing Data Science and Data Analytics Workflow Management" - Work-In-Progress
· Editor/Producer: CPG EA (Enterprise Architecture) News Communications Publication Series - at Mars Global Enterprise Architecture
· "Strategy, Business and Technology Assessment of eCommerce (D2C, B2B, B2B2C, Online Marketplace) for Life Science Nutrition CPG" - at Mars Inc. Global
· Lead Enterprise Architect / Author: Mars WCMS Reference Architecture and Capability Model"
· Assessment of Digital Experience Management (DXM / WCMS) Landscape"- at Mars Inc. Global
· "IT Governance across Security Architecture, Enterprise Architecture and Commercial Contracts Management" - at Mars Enterprise Architecture
· "Overview of Social Media Listening Analytics and Social Media Management Landscape" - at Mars Inc. Global
· Lead Enterprise and eCommerce Architect / Author: Mars Global 3-Tier D2C, B2B eCommerce Reference Architecture and Capability Model
· "Crawl, Walk, Run - Understanding Digital Asset Management for the eCommerce Ecosystem" - at Mars Inc. Global
· "Crawl, Walk, Run - Understanding eContent and Product Content Syndication for the eCommerce Ecosystem" - at Mars Inc. Global

2020 | A Visual Analytics of Data Analytics / Data Science Workflow Management - Work In Progress
2020 | CPG EA (Enterprise Architecture) News Communications Series (email and video) - Editor, Producer, Content Contributor - at Mars EA
2019 | Overview of Digital Experience Management (DXM) Landscape - at Mars Inc. Global
2019 | Strategy, Business and Technology Assessment of eCommerce (D2C, B2B, B2B2C, Online Marketplace for Life Science Nutrition CPG - at Mars Inc. Global
2019 | Overview of Social Media Listening Analytics and Social Media Management Landscape - at Mars Inc. Global
2019 | 4 Pillars of eCommerce Data Sourcing - at Mars Inc. Global
2019 | An Approach for Digitizing B2B eCommerce for Mars Ice Cream - at Mars Digital Global
2019 | IT Governance across Security Architecture, Enterprise Architecture and Commercial Contracts Management - at Mars Enterprise Architecture
2019 | Understanding the eContent for eCommerce Ecosystem - at Mars Inc. Global
2018 | Understanding Digital Assets Delivery for Digital Marketing Ecosystem - at Mars Inc. Global
2018 | An Approach for Digital Integrated Content Marketing Management Architecture with the Percolate Campaign Engine- at Mars Inc. Global
2018 | Digital Product Content - Data Quality - at Consumer Goods Technology Summit Conference, NYC
2018 | Cybersecurity and Disruptive Consumer Experience presented at Zarb School Information Systems & Business Analytics Dept. Annual Conference
2017 | Directions in Digital Product Content and Digital Asset Management for ECommerce Sales | presented at SAPPHIRE 2017 SAP Worldwide User Conference
2017 | Digital Demand-Driven Ecommerce | Presented at Mars Virtual IT College, Global Online Webinar Series; (4 online webinars for audiences in North America, Europe, Asia-Pacific, Latin America).
2017 | Digital Product Content and Syndication Engines for eCommerce Sales - a Strategy Position Paper for eCommerce Planning - at Mars Digital Demand Global
2017 | Retail Food and Grocery Ecommerce Data Feed Management | presented at GS1/GDSN Global Data Synchronization Network - Mars Chocolate, NJ
2016| E-Commerce Product Catalog Push Syndication - State of the Industry - CPG Sector | [eBook]
2015 | Featured Speaker: CIO-level presentation to Topic: State of the Industry - CPG eCommerce Product Catalog Push Syndication | at Accenture Digital - 4 separate presentations to leading CPGs and Manufacturers - 3M Corp, P&G, Unilever, Rockwell Automation
2014 | Why Global ECommerce is Important | presented at Hofstra HUSU Conference
2013 | Big Data and Customer Experience | presented at All Analytics Academy global webinar
2012| Math Men are the New Mad Men: Trends/Jobs in Data Analytics | presented at HU CIO IS&BAN conference
2012| Facebook and Twitter: Social Networking for PR | presented at PRLI
2011 | Why Social Media is Important: Keynote speech at NFRA CPG C-level Conterence (Nat'l Frozen and Refrigerated Foods Association)

1991-2013 |
PRESENTED: Over 200 Technology Sales and Marketing "C-Suite-level" Presentations and Workshops

FEATURED SPEAKER: Information Systems, Analytics and eCommerce SME (Subject Matter Expert)

FOR: Computer Associates, InterWorld eCommerce (software solutions vendor), buybuyBABY.com (Bed, Bath & Beyond), digital media, digital advertising agency, data analytics, and Internet startup firms
TOPICS: eCommerce strategy, operation, technologies; digital media for web, mobile, web video, digital content and content management; digital, social and data analytics, data mining, insights reporting; online marketing campaigns; digital advertising operations; data analytics operations; digital technologies: online and in-store (kiosks, digital signage, POS, mPOS, beacons): social and mobile apps; marketing campaign programs and operations; global eCommerce - markets, strategies, tactics, global versus localization (content, payment, currencies, fulfillment); talent need, acquisition, skills preparedness
1984-1990 | Think Tank Research, Publication and Conference Presentations / Category Fortune 100 Chief information Office Clients | For: The Research Board Inc., CIO Industry Think Tank | New York, NY and Global | Senior Researcher and CIO Management Consultant. Lead Researcher on these privately-published industry studies.

Industry Study: Network and Systems Management Control Systems 1990
Industry Study: Knowledge Management and Executive Information Systems 1989
Industry Study: Computer Security Systems1989
Industry Study: High Performance, Mission Critical Systems1988
Industry Study: Applications Development Tools1988
Industry Study: PC Computing1988
Industry Study: Heterogeneous Connectivity and Middleware Systems1987
Industry Study: Applications and Systems Software Industry1987
Industry Study: Database Software1986
Industry Study: Mid-range and Mini-Computers1986
Industry Study: Mainframe Computing - Operating Systems Software 1985
Industry Study: Storage Technology 1985
Industry Study: Mainframe Computing - Hardware1984

1980 | Masters research | Academic research titled "Improved Software Development through Project Management" is published in the Data Management v18/i12 Dec 1980 Journal of the DPMA [Data Processing Management Association,, now part of AITP (Association of Information Technology Professionals)].

Teaching Interests

ECommerce, ECommerce Strategy, ECommerce Operations, ECommerce Technology, ECommerce Analytics, Ecommerce based Data Science/AI/ML, Data Analytics, Text Analytics, Online Grocery, Online Subscription Business Models, Supplier Direct to Consumer eCommerce, eCommerce Product Content Management, eCommerce Product Content Syndication, eCommerce Product Data Feed Management, Cybersecurity, Internet Laws, Policy and Regulation, Information Systems, Business Analytics, Social Media Analytics, Social Media Management

Research Interests

ECommerce, ECommerce Strategy, ECommerce Operations, ECommerce Technology, ECommerce Analytics, Ecommerce based Data Science/AI/ML, Data Analytics, Text Analytics, Online Grocery, Online Subscription Business Models, Supplier Direct to Consumer eCommerce, eCommerce Product Content Management, eCommerce Product Content Syndication, eCommerce Product Data Feed Management, Cybersecurity, Internet Laws, Policy and Regulation, Information Systems, Business Analytics, Social Media Analytics, Social Media Management

Recent Courses Taught