James D’Addario is the Chairman and CEO of D’Addario & Company, Inc., one of the world’s leading designers and manufacturers of musical instrument accessories. In his role as chairman and CEO, Mr. D’Addario focuses most of his attention on production and process innovation, and marketing and branding for all D’Addario brands: D’Addario, Planet Waves, Evans Drumheads, Promark, PureSound Percussion, and D’Addario/Rico Woodwind accessories.