Castel Ruiz
Music Business/public relations
Castel Ruiz ’27 was a fan of Broadway in Bryant Park long before they experienced it from backstage.
The annual summer series, which Ruiz attended for years with their mother, introduced them to the world of Broadway musicals. Then, while taking the class Entertainment Publicity and Promotion, Ruiz was surprised to learn that their professor, Hofstra alumna Danielle Dellilo ’01, ’21, was the producer of the event. Ruiz took a chance and texted Dellilo, asking if it would be possible to work alongside her over the summer 2026.
Dellilo was happy to extend an invitation for Ruiz to shadow her, giving the Hofstra music business major opportunities to work alongside Broadway performers, develop technical and organizational skills, and understand the importance of keeping a live show on schedule.
Ruiz, who also has a minor in public relations and strategic communications, hopes to someday become a tour manager or booking agent. Working at Broadway in Bryant Park gave the Woodbridge, New Jersey, resident a chance to explore responsibilities that could become vital to their career.
Presented by 106.7 LITE FM and iHeartRadio Broadway, Broadway in Bryant Park brings Broadway and off-Broadway performers to Manhattan for free lunchtime performances. For Ruiz, working on a program they already loved made the experience especially meaningful. This year the series featured the casts of & Juliet, Hadestown, Aladdin, Operation Mincemeat, Wicked, Titanique, and more.
In the backstage press tent, Ruiz interviewed cast members for content shared through iHeartRadio Broadway and 106.7 LITE FM’s social media channels. They worked with the sound and lighting crews and the stage managers.
“With both my experience at school, with clubs and in class, this is a very different side to figure out what people do day of [an event].”
“It was interesting to see how everyone works together and how all different moving parts have to be well coordinated to produce an amazing show,” Ruiz said.
Their Hofstra classes helped them make sense of those moving parts. Coursework with Terry Tompkins, assistant professor and coordinator of the Music Business program, introduced them to industry careers and the business of live events. Creating a mock marketing plan for an artist’s album taught them about publicity and promotion.
Dellilo, an adjunct instructor of journalism, media studies, and public relations, draws on her own Hofstra experience when welcoming students into the industry. A two-time alumna, she began her entertainment career at WRHU-FM and now works in promotions and public relations for iHeartMedia New York.
She has a history of bringing Hofstra students with her behind the scenes of high-profile events, such as the MTV Video Music Awards and Z100’s Jingle Ball. Offering young people access to live event production is her way of paying forward the support she received as a student.
“It’s important to remember who helped and guided you when you were a student,” Dellilo said. “For me, those people were Bruce Avery and Ed Ingles at WRHU and Professors Ellen Frisina and Susan Drucker. They made Hofstra home for me. I’m honoring them when I’m giving my students these amazing opportunities.”
For Ruiz, reaching out to Dellilo turned a familiar music series into a professional development experience. They left with a better understanding of live entertainment and a stronger appreciation for the faculty connections that can help students find their way in a competitive industry. “This summer definitely helped me in many more ways than I expected it to,” they said.